July 17th, NMF!

BEABADOOBEE / CARE

‘Care’ is everything you’ll need for this heatwave-rocked summer, its delicious indie melody a perfect vibe for throwing down your car windows and throttling towards the beach. Of course, it might be worth jumping on Street View and taking yourself there digitally to avoid the mass of people also making the move to the sands, but we have to take joy where we can find it now. Luckily ‘Care’ is going to take you there whether you want it to or not.

ELLIE GOULDING / HOW DEEP IS TOO DEEP

It’s really hard to imagine Ellie’s label being pitched with some of the songs on the album and still deciding she had to go away and work on commercially vanilla singles that won’t even make it into the main body of work. Despite the complete state of a rollout for the album, Goulding comes along and proves once again why she’s still a guiding British star. ‘How Deep is Too Deep’ is more Delirium than Bright Lights, but the flourishing production and her eye for a brilliant chorus makes it one of her best. And let’s be honest, she can write these brooding, scolding anthems with her eyes closed now. Try the entire album, it’s a wonder.

YAEGER / CATCH ME IF YOU CAN

Whispery pop girls on Spotify need all they can to bring themselves out of the blur and showcase what they can bring. Yaeger has a way to go to step out of that upcoming Swedish popster lens, despite having a handful of really interesting and brilliant singles to her name already, but ‘Catch Me If You Can’ is an exciting step forward towards her own spotlight. That slinky opening synth is divine and almost steals the song itself, but the real gem of this is that Tove Lo/Lolo Zouai coolness oozing through everything like nitrogen.

CXLOE / 12 STEPS

Speaking of all those anonymous Spotify girls, here comes one of the best of them. CXLOE has been dropping so many damn bangers that it’s hard not to get frustrated to see an album rocking the charts, but luckily she still pulls in the streams. ’12 Steps’ continues in the steps of her previous three singles – being complete utter stompers that fullbred-label artists would die for – and yet like all the best singles it feels like it manages to be just a bit greater than the last. If the next one can top this, I’ll eat my hat.

TROYE SIVAN / EASY

Troye Sivan’s greatest strength is knowing exactly how his music and voice ought to sound, even at the behest of those that may want something more full-bodied with typical pop production (Looking at Petras here). ‘Easy’ then is one of his best, a beautifully subtle piece of bedroom pop that gives him total space and control to glide around the sparse beat like he’s haunting our dreams. It doesn’t sound like a hit, and that’s what’s so GREAT about it. Whilst Bloom was a very good indulgent fantasy moment, it seemed to position Sivan’s bedroom style as though it was a Teenage Dream. Not everything can be, and that’s okay.

AND THAT’S THE HIGHLIGHTS of a very strong week, let me know if there’s anything you found that screams highlight and let me know if you’re dropping anything in the future to come!