Here are the highlights for this week’s New Music Friday, an eclectic mix that’s bound to contain at least a little fuel for inner thoughts. We’re starting to approach a pretty exciting point in time where artists, such as Harry Styles and Maggie Rogers, are kicking off their new campaigns. So let’s get into that:
YAEGAR / I TRIED
It’s difficult being a rising pop girl in the era of Spotify, especially considering the comparisons of female-kind are common enough, but it’s difficult having to establish your own blazing identity so clearly in each song. How do you go about it? Sometimes you’ve a vocal inflection which kind of does the work for you, sometimes you build on another artists work with a similar sound and sometimes you have to put the work into the production – the most immediate way to identify yourself. Yaegar has been kind of smashing all three, identifying herself as one to absolutely watch. ‘I Tried’ is an Alexandra Burke/Zara Larson hybrid that made me gasp with the first play, with a succinct melody and house-meets-pop production. It’s a real damn highlight.
RINA SAWAYAMA / STFU!
Hilariously having spoken about the troubles of defining your identity in this new social generation, you have an artist that has absolutely no trouble doing so. If you didn’t like the Poppy track a few weeks back, I’d give this a swerve. It doesn’t necessarily do anything she hasn’t already been doing, but the hybrid of nu-metal and shiny pop is a perfect fit for Rina’s aggressive sweetness. Arguably her best work since ‘Alterlife’ because of the sheer confidence on display, much like ‘Alterlife’, it’s just impossible to ignore Rina at the center here, and it takes real character to bring sweetness to the harsh, but it’s so easy for her here.
LOLO ZOUAI / MONEY DIAMONDS ROSES
‘Money Diamonds Roses’ might be the best song of the week, but it’s not designed to tell you that on first listen. I can already tell this will steep itself in me, each melody and haunting verse unfolding slowly, with production that sounds just so fresh and engaging. There’s something creepily horror-esque about the production, only aided by her stretched coos, and quite honestly by time the three minutes is up you’ve felt like you’ve travelled through a whole new world. Some creepy abandoned fairground with this blaring out of the speakers.
THE JAPANESE HOUSE / CHEWING COTTON WOOL
This is about as intimate a ballad as you’re ever going to get, but I beg of you give it a chance. It’s a real delve into a melancholic mind, and blissfully so, with such a perfect minimalism that keeps you in that crisp atmosphere the entire time. A beautiful but unconventional love letter, it really does encapsulate a love so clean and pure.
NIIA / WHATEVER YOU GOT
If you have bled Mark Ronson’s recent output dry and are looking for something else, it’s right here. A gorgeous blend of soulful piano before the funk drives in, immediately placing itself here in 2019 with the recent trend, there’s a gorgeous sense of authenticity in it, as though Niia has always sung these kind of songs. It’s such a perfect influence that I’m really hoping it’s not a one off.
That’s it for the highlights, but there’s a few more hidden ones you should give a try;
Alma has revisited what she tried to do with ‘Cowboy’ to a much better resolution with ‘Bad News Baby’.
HAIM continue their quality resurgence with their best ballad yet, a folk classic already, with ‘Hallelujah’.
Violet Days new song ‘Lovers or Losers’ follows a blueprint you’ll feel like you know on first listen, but it’s still a real cracker.
Also a few people have started releasing Christmas songs so keep well away from them!!!